Lets go back a few years when there was very little or no influence of IT on PR. The only thing that existed was PR, and that too was known to a very few people. Its influence on the public was considered to be very limited.
Today's world is completely different. The use of IT is so prominent in a person's life, right from paying utility bills to buying house hold items, clothes, electronics etc. it can all be accomplished online. There is a complete overload of information on the world wide web and not knowing the right information on anything can completely mislead a person. In fact now the trend is that if a person does not have any interest in IT than they are lost or are considered not IT savvy.
IT definitely has a huge influence on PR and this can be depicted by the example of corporate world or corporate communications. This arena is definitely overlapping and has a huge influence on PR and is here to stay. So it's better we get used to the idea, that if not now we will have a blog which is not only informative but is also interactive. Another great example of IT's influence on PR would be that of the electronic data. The traditional way of storing data is soon going to be considered obsolete. In fact even arranging a party for a friend can be done online and therefore one can only say that PR can not be separated from IT.
Subscribe to:
Comments (Atom)
