06/05/2009

A new perspective of IT and PR

PR has always been present but it came into being just recently. PR is all about reputation, imaging and branding. Whatever tools we get we pretty much use those for example like the information technology. So the most important thing about PR is communication that could be done through business to business, customer to customer and business to customer communication. So whether we are communicating to an employee or to the public, communication is done through ICT . Lets take a example when we face a crisis or the fact when Sat yam Computers a well known IT company in India underwent a sea change , for example the company did a huge financial fraud and the CEO was jailed , and all its shares were down within few minutes , the employees were worried if they loose their jobs , the CEO sent a email and wrote a blog to all its employees that no one will loose their jobs and it will be under new management.
http://www.satyam.com

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