26/05/2009

PR and Communication Crisis

What is communication and communication crisis? Communication is a sub specialty of PR. It's main aim is to provide safety to individuals, company and the organization against any naturals disasters that might occur surrounding the employees of the organization. For example the Tsunami which occurred in the Indian Ocean in December,2004.

The most important communication is that with the public and the employees. It's important for them to have all the basic information like contact details and the seven step kit which is especially very useful if a company is in a crisis.

http://www.globalprblogweek.com/archives/7_musthave_elements_.php

If it's a natural disaster then we need both the government and the WHO (World Health Organization), private organizations, local and international voluntary organizations and the local community to all act as one and fight that disaster so that an epidemic can be avoided. Another aspect which is very important is the GIS and remote sensing in Disaster Management for scientific reasons. Television, radio and satellite are all ways to inform the public before hand that a calamity could take place and such communication management could save the lives of many people that might have otherwise been affected by the calamity.

http://en.wikibooks.org/wiki/ICT_for_Disaster_Management/ICT_for_Disaster_Prevention,_Mitigation_and_Preparedness#ICT_for_Disaster_Prevention.2C_Mitigation_and_Preparedness


A PR person can easily be the mediator for the public, as someone who gives all the required information, helps those people who need help and eventually be their voice too.

1 comment:

  1. No one likes a crisis. I can imagine the adrenaline, sweat and tears that accompanied the tsunami and 911. As you rightly put it, everyone expects public relations professionals to handle crises. I think technology plays a big role here, especially the iphone you mentioned above. But what happens when the ICT infrastructure fails? Another crisis. PR professionals are supposed to be super-human, to rise above the crisis and tell everyone everything is under control, even when they know that's not true, without tears or panic in their eyes. I think social media is one of the most effective tools a PR professional can use to galvanise action and mobilise communities. At the end of the day the operational team will save lives and property but it is the PR professional who will save the business.

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