One would wonder how we use PR in our day to day lives. Let me ask you this, when we talk to somebody or relate an event about something that we have seen on television, don't we tell that person our perspective or our point of view in our own words and explain the same event back to them. What we are basically doing is giving our opinion on something that has transpired previously. We don't really end up giving a word for word narration of the event as what was said or as was seen on television. Giving an opinion about something is what is called PR in lay mans language. Quite possible a bunch of people may disagree and counter that by saying that unless facts and research is done it is not PR. But to think about it, don't we use PR in our day to day affairs. We talk about crisis, we talk about branding, imaging and selling of an idea, is that not what we do in our daily lives? Another example would be that of the TV series HOLLYHOAKS, when we talk about the series, we talk about the image of a particular character as played in the series based on the complete show we have seen so far and that's how we tend to discuss that while talking to another person.
So do you think it's really right to say we use PR in our everyday lives?
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You're right about giving or presenting opinions. I guess that covers the 'transmission' bit of PR. But the relationship bit is important, too. That takes PR into feedback and the nature of the conversation - is it equal? does the other person have the chance to reply? What if they disagree? Do we change our original opinion or just go on as before? It is always fascinating to study just how bad we are at listening. Most of the time we hear what we want to hear and are framing our answer before the other person has finished. Symmetrical communication is a hard destination to reach.
ReplyDeleteInteresting blog Shalini, and I agree with Global Villager in that "we hear what we want to hear" and have already made up our minds what we are going to say. Symmetrical comms are very hard and indeed a far destination to reach sometimes.
ReplyDeleteI for one am bad at listening!